About Me
My Approach to Beauty & Wellness.
Meet The Founder Mrs. Farida Lawal.
Founder’s Message
When you have a dream, only you can see it. There will be days when you feel like giving up, but those moments are not breaking you; they’re shaping you. I created Reedas because I believe that entrepreneurs are the ones who change the world and that the true mark of success is how deeply your brand impacts lives.
— Farida Lawal Rumah
Our Story
ReedbyReedas was born from the personal journey and lifelong passion of its founder, Farida Lawal Rumah, a dedicated formulator, entrepreneur, and wellness enthusiast. With over 15 years of hands-on experience in hair and skin science, Farida turned her love for beauty and her curiosity for formulation into a global-minded brand rooted in integrity, healing, and empowerment.
Farida’s journey began in 2010, guided by a simple desire: to understand what makes beauty products truly effective. With a background in both art and science, she began formulating with a deep commitment to quality and knowledge. Her formulations focus on hydration, cellular regeneration, moisture retention, and barrier repair, all while embracing the power of nature and clinical depth.
Today, ReedbyReedas is more than a spa or product line, it’s a movement that celebrates the strength, confidence, and vibrancy of women. From her in-house creations to the serene atmosphere of the Abuja-based spa, Farida has infused every part of the brand with purpose, clarity, and vision.
Our Philosophy
We believe that beauty is a form of self-mastery, not vanity. We believe in products backed by research, treatments powered by nature, and advice given from a place of true knowledge. We are not here to mislead or surface-sell; we are here to transform.
Our color green represents renewal, rebirth, fertility, harmony, and stability. Just like the journey of hair and skin, our brand is grounded in growth.